Let's talk technology... ...you, me, TODOS.
Time to think outside the box. Puma & Fuseproject.
How do you become the most desirable, most sustainable sport lifestyle company in the world? You lead with innovative change in the most fundamental aspects of the company: design & sustainability. Combine these two, and you have the 'Clever Little Bag' by Puma & Fuseproject. Puma and Yves Béhar, designer and founder of Fuseproject, collaborated over a 21 month period of time to develop 'a game changing packaging system that would greatly reduce Puma's footprint and build on their initiatives toward cleaner, greener, and safer practices contributing to a better world.' Forget the standard cardboard shoebox, the laminated printing, the tissue paper. Design for less shipping weight and space that gets rid of the plastic retail bag. The 'Clever Little Bag' is made of non-woven polyester consisting of polypropylene, which is eventually recyclable. Its cardboard structure is die cut from one flat piece of material with four walls that taper in to allow for secured, more efficient stacking. The tens of millions of shoes shipped in the 'Clever Little Bag' reduces water, energy and diesel consumption on the manufacturing level alone by more than 60% per year. Essentially, Puma and Fuseproject offer a packaging system with less material yet even better looking, and a shipping and distribution system that is even more sustainable. It is inspiring projects like these that require multi-faceted innovation that need to continue taking forth for a better world around us. It's time to learn from others, think outside the box, and commit ourselves to positive change. +Panayiotis Gialamas for TODOSLifestyle +May 2012
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