archive.research.direction.
by José Goicoechea & Panayiotis Gialamas
The creators of TODOSLifestyle at Nike's A Celebration of Los Angeles event
The event featured the presentation of Nike athlete Cristiano Ronaldo's new Superfly football boots along with his new Nike Sportswear collection. It was held at the Montalbán Theatre in Hollywood, CA.
The Media
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This is the first TODOSLifestyle teaser during the development of the site before it was opened. It was eventually dropped in favor of a different campaign, nevertheless it was important to define the TODOS design direction and media.
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This is the second teaser of TODOSLifestyle dubbed as the 2012 Teaser for the "12 for 2012" campaign along with the "Ghost" design scheme marking the release of TODOS on January 2nd, 2012.
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The third TODOSLifestyle teaser introduces the TODOS:BLOG rolled out the second month along with a campaign featuring the "Red Light" design scheme to differentiate the blog from the rest of the site. However, we decided to move away from the blog direction and concentrate on TODOSLifestyle.com
TODOS Lifestyle "Dynamic" Wallpaper for PC & MAC
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